It is a calcium channel blockers pharmacological action unique source of information for all those interested in contemporary European creative trends.
The range spans 'Keep Britain Tidy' campaigns, lavishly produced Benson Hedges billboards, punk rock posters, hand-printed indictments of politicians and public art projects on the Underground.
Starting with the very early advertising postcard days of the late 19th century, the volume spans more than 100 years, with remarkable and memorable examples.
Those who go on to work in advertising have written to tell me they still consult it regularly.How do you write a great ad?Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say.It has absorbed new directions in art and design and has met unfolding social and commercial challenges.Behind closed doors we have welcomed posters into our homes, Blu-Tacked them to our bedroom walls and made collections of them.It's the sort of book thats been a long time coming' Donald Fitzpatrick, Course Director, Graphic Design Coventry School of Art, UK 'The Bible for great advertising' Steve Montgomery, Professor, Advertising Design Syracuse University, New York 'The book has made understanding the aspects of creating.It provides a perfectly balanced blend of helpful information, thoughtful research and applied activities' Leah Shafer, Assistant Professor, Media and Society Program Hobart and William Smith Colleges 'Anyone can hire someone to execute their thinking.It creates advertising with more human, truthful communications.As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added.It's intended for anyone who has ever hated a web banner or zapped an ad break.From the Admiral Vee Motel to the confections of the Zumole Trokey Girl, Advertising Postcards offers sweeping coverage of this enduring method of print advertising.No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.Sir John Hegarty, Creative Founder, BBH 'Terrific.As an ex-practitioner and current educator, this book is gold' Peter Sheldon, Senior Lecturer, Charles.Every creative, planning and account department in London should read this book'.It has worked with global brands to produce fashion collections and promoted a town with a mass wedding.Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional.Clair College, Ontario 'I bought The Advertising Concept Book as a guide for my class and it was a great help.The content is conveniently arranged by product category with creative credits and brief explanations where necessary.
He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign.
Scripps School of Journalism, Ohio University 'Get.' Douglas Davis, Associate Professor, Communication Design NYC College of Technology, Brooklyn; Author, Creative Strategy and the Business of Design 'An exceptional book.